Love in Action
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowd sourced a 27-minute branded-entertainment film. On Valentine's day the film aired on Greece's top TV channel and online, with great success.
Directors: Nicholas Dimitropoulos
Writers: Giorgos Kapoutzidis, Panos Sambrakos, Penny Axiotou
IMDB: tt1603329