The Merchants of Cool
"How businesses market to American teenagers, and the effect they have together on popular culture."
A documentary on the marketing of pop culture to Teenagers.
Genres: Documentary, History, Music
Directors: Barak Goodman
Writers: Rachel Dretzin
Cast
Homepage: http://www.pbs.org/wgbh/pages/frontline/shows/cool/
IMDB: tt0279224